PACHA
The logo is a kind of divinity that represents Mother Earth. It unifies artistic expressions from diverse cultures, flourishing elements of nature, and the power of abundance. The brand’s narrative tells that in every place in the world there is an individual responsible for brewing beer with the ingredients obtained from Mother Earth.
To characterize the two beer processes that Pacha offers; IRA and ESB, I have created two labels respectively featuring two characters, an Anglo-Saxon warrior queen and a Native American, both adorned with attire that tells of their environment and their stories, always accompanied by an animal marking the bond with the purity of the earth.
To characterize the two beer processes that Pacha offers; IRA and ESB, I have created two labels respectively featuring two characters, an Anglo-Saxon warrior queen and a Native American, both adorned with attire that tells of their environment and their stories, always accompanied by an animal marking the bond with the purity of the earth.