URSUS
The brand is inspired and developed from the research experience of the producer of this beer, who meticulously experimented with the diversity of plants native to the Andes. The idea of the project is to maintain the traditional way of making craft beer, but in the personality of the flavors, the rarities of these botanicals stand out.
The logo features the bear surrounded by the dried plants I saw in the laboratory where the beer is produced. A detailed logo designed to present the abundance of elements in a single solid color, conveying a visual message reminiscent of the mountains of the Sacred Valley.
The brand is inspired and developed from the research experience of the producer of this beer, who meticulously experimented with the diversity of plants native to the Andes. The idea of the project is to maintain the traditional way of making craft beer, but in the personality of the flavors, the rarities of these botanicals stand out.
The logo features the bear surrounded by the dried plants I saw in the laboratory where the beer is produced. A detailed logo designed to present the abundance of elements in a single solid color, conveying a visual message reminiscent of the mountains of the Sacred Valley.